Tuesday, August 25, 2009

Pingie: HTTP:: Modern Society Affects Our Sharing Habits

HTTP:: Modern Society Affects Our Sharing Habits
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In almost all aspects of our existence, sharing plays a central part. From parents taking care of their newborns, and providing them with everything they need, to helping a stranger on the street, the habit has shaped over millennia who we are and how we interact with each other. A recently published investigation has looked at how the modern world influences this behavior in our species, and has tried to unravel the complex mechanisms behind it, ScienceDaily reports. The research, which appears in the latest issue of the Journal of Consumer Research, essentially shows that societal changes affect the very nature of sharing as we know it. “Sharing is a fundamental consumer behavior that we have either tended to overlook or to confuse with commodity exchange and gift giving,” Russell Belk, an expert at the York University, in Toronto, and also the author of the study, explains in the paper. One of the main focuses of his investigation is to assess the differences betw!
een sharing, gift-giving, and exchanging marketplace commodities. “Rather than absolute distinctions, I see these as categories that share fuzzy boundaries. Although both sharing and gift-giving have some elements that often (but not always) make them more communal, loving, and caring than marketplace exchange, sharing differs...
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