HTTP:: Microsoft Is Not Threatened by Streaming Services
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The Xbox 360 division at Microsoft does not feel in any way threatened by the rise of cloud-based computers like the recently revealed OnLive and Gaikai, believing that the current distribution model, focused on disk-based releases and downloadable content, will be central for the coming years.Jerry Johnson, who is the boss of the European division of Xbox Live, told a BAFTA audience at the London Games Conference, that “Streaming technology is something that the industry is betting on longer term. Right now I don't believe that technology can scale out against the experience we can offer on a local machine.†He acknowledges that “The technology will continue to improve. As an industry we'll have to accept that†but “I don't think it's on an accelerated timeline for the foreseeable future.â€There are two high profile cloud gaming projects entering the initial beta stages at the moment: Gaikai and OnLive. Both of them are based around the idea that content can be !
delivered via the Internet rather than being stored on the computer on the player interested in it. OnLive aims to actually offer a subscription service that delivers old and new titles, while Gaikai just aims to create the technology and then allow developers and publishers to actually offer the content to in...
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http://news.softpedia.com/news/Microsoft-Is-Not-Threatened-by-Streaming-Services-125866.shtml
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