HTTP:: Google Is More Attractive Than Microsoft
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Microsoft follows Google in the worldâ™s Top 50 most attractive employers put together by Universum. The first global index of employer attractiveness has Google as THE company to work for on both the Global Top 50 Business and the Global Top 50 Engineering. Microsoft is only third on the Global Top 50 Business for attractive employers, after Google and PricewaterhouseCoopers. When it comes down to Global Top 50 Engineering, the Redmond company is runner up, with Google taking the number one spot. Universumâ™s global index of employer attractiveness is designed to assess the worldâ™s most powerful employer brands. Google is, by far, the ideal company to work for according to 120,000 students from top academic institutions worldwide. The positions occupied by the Mountain View search giant and the Redmond software company are clear indications of their success related to talent attraction and retention.âœThese companies in the Top 50 really work with employer branding s!
trategically. The Big Four, for example, are all in the top 10 business ranking, as they have employer branding as part of their business strategy. Many associate their corporate brands to people. This is normal for the service industry, but itâ™s a new approach for other companies,â noted Michal Kalinowski, Univers...
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http://news.softpedia.com/news/Google-Is-More-Attractive-Than-Microsoft-125828.shtml
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Monday, November 2, 2009
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