Pingie: HTTP:: 039 Going Google 039 Ad Candaign to Be Extended Worldwide

HTTP:: 039 Going Google 039 Ad Candaign to Be Extended Worldwide
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Google is one of the largest web companies around yet it makes most of its revenue, about 97 percent, from advertising. There's still potential growth in advertising, especially as the market is picking up, but Google is looking for new revenue streams and is making quite an effort going for the enterprise software and services market. Its Google Apps suite has seen some success with businesses and the company ran an extensive marketing campaign in August promoting it in the US. Now it's expanding the campaign worldwide but it's also making some small but important changes to the tone and, consequently, some of the facts. Google's Apps suite offers some collaboration features that some of the traditional office suites can't really match but on the whole it can't match their features and functionality yet. Still, the company is putting a lot of weight behind it and has even turned to traditional forms of advertising like a series of billboards in several major cities in th!
e US this summer. The campaign titled “Going Google” highlighted some of the reasons to make the switch. At the time it claimed 1.75 million were using Google Apps at the start of the summer. Now it's claiming 2 million customers and 20 million users worldwide, not exactly shocking for four months' work though t...
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http://news.softpedia.com/news/039-Going-Google-039-Ad-Campaign-to-Be-Extended-Worldwide-124626.shtml
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