HTTP:: There s Room for Only One Apple Looking Logo on This Planet
--------
When it is not busy patenting ways to further restrict hardware usage in its products, Apple also keeps an eye on those whose company logos are a tad too similar to its own. And it’s not surprising, with Woolworths Supermarkets being only one of many companies sued by Apple over such claims. As the story goes, Woolworths Supermarkets issued an announcement in August 2008 confirming its plans to revamp the corporate branding strategy with a new logo, among other changes, AppleInsider reports. “Woolworths today unveils its fresh new look as part of an Australia-wide rebrand to be rolled out across its 780-strong supermarket network,†the PDF media release reads. “Twenty one years after the introduction of ‘The Fresh Food People,’ the company will introduce a new icon reflecting Woolworths’ strong commitment to fresh food, convenience and value for customers,†the press material continues to reveal. “The update to the Woolworths brand is the first in over!
two decades and represents a fresh look that symbolises a continuing dedication to being ‘The Fresh Food People,’†Woolworths adds. “It introduces a new icon that symbolises several aspects of the Woolworths brand: • It is a stylised ...
--------
http://news.softpedia.com/news/There-s-Room-for-Only-One-Apple-Looking-Logo-on-This-Planet-123367.shtml
--------
This e-mail was sent by Experiment23 Inc., located in New York, NY
10163. To not receive further e-mails, please visit
http://help.pingie.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment