HTTP:: Weekend Reading Nintendo Needs to Learn to Communicate
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For about two weeks, previously unsubstantiated rumors about a reduction in the price of the Nintendo Wii home gaming console have been getting clear proof. Wal Mart talked about a price rollback for the device, without mentioning the new price. Then, a Toys R Us ad was leaked to the press showing that the price would be the long-talked-about 199 dollars. Finally, on Friday, we got word that a circular from Target showed the same price and the date for the reduction, September 27. This is, by all accounts, pretty important evidence for a move on the part of Nintendo. Still through all this, Nintendo has only said that it refuses to comment on rumors and on speculation. Nothing changed in its behavior. It did not schedule interviews with any important news outlets regarding the mounting rumors. It did not send any important official out to talk to the press and to gamers. It did not schedule a press conference in order to make sure that its side of the story was being hear!
d. Nintendo did not do anything to dispel the rumors, which makes it so much persuasive to those who would really like to pick up a Wii for a reduced price at some point. Its silence only serves to create a climate of uncertainty. People do not know what do to with the money. Developers are not sure if they should p...
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http://news.softpedia.com/news/Weekend-Reading-Nintendo-Needs-to-Learn-to-Communicate-122098.shtml
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