HTTP:: Apple Kicks Off Green Initiative with High Hopes for Change
--------
Apple has updated its Environment section, where visitors of it website can get the full scoop on the company’s environmental footprint. On the updated section, visitors can find out what the Mac maker is doing to lessen its impact on the planet, and even our own, as consumers. BusinessWeek cites Apple executives as saying that the consumers' use of Apple products accounts for 53% of the company's total 10.2 million tons of carbon emissions annually, whereas just 38% of the emissions occur as the products are manufactured in Asia. Just 3% comes from Apple's own operations, according to the report. As such, Apple wants to change the rules of the game a bit, forcing Greenpeace and other green organizations to give the company fair credit. The company behind the Mac OS suggests that, by making products less power-hungry, Apple’s impact on the environment is substantially reduced. Apple believes its efforts are not being tracked accurately, although the company hasn’t b!
een very transparent in providing information about its activity in recent years. "A lot of companies publish how green their building is, but it doesn't matter if you're shipping millions of power-hungry products with toxic chemicals in them," Apple CEO Steve Jobs said in an interview. "It's like as...
--------
http://news.softpedia.com/news/Apple-Kicks-Off-Green-Initiative-with-High-Hopes-for-Change-122604.shtml
--------
This e-mail was sent by Experiment23 Inc., located in New York, NY
10163. To not receive further e-mails, please visit
http://help.pingie.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment