Pingie: HTTP:: HTC Debuts 039 YOU 039 Global Advertising Candaign

HTTP:: HTC Debuts 039 YOU 039 Global Advertising Candaign
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Taiwanese mobile phone maker HTC Corporation has announced today the launch of a global advertising campaign that has been built around the company's new Quietly Brilliant brand positioning. The newly debuted 'YOU' campaign is the first global ad campaign from the company and will be rolled out in around 20 countries during the following weeks. The tagline of the new campaign is 'You don't need to get a phone. You need a phone that gets you', and HTC states that this shows its commitment to focus on users' needs and to deliver to the market mobile phones that suit them best. According to the handset vendor, the YOU campaign is focused on showing HTC's unique brand promise, namely that the user is more important than the device. Take a look at the two videos added at the bottom of this article to learn more. “Quietly brilliant is doing great things in a humble way, with the belief that the best things in life can only be experienced, not explained,” John Wang, chief m!
arketing officer, HTC Corporation, commented on the announcement. ”The YOU campaign is the perfect embodiment of 'quietly brilliant' and is core to HTC as a company, innovator and partner.” The mobile phone maker has also announced that it has partnered with the Los Angeles-based advertising agency, Deutsch ...
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http://news.softpedia.com/news/HTC-Debuts-YOU-Global-Advertising-Campaign-125255.shtml
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