HTTP:: Amazon and Walmart com Go Head to Head over Book Prices
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Online retail is already big business in the US and Amazon is by far the largest player in the market. Its recent foray into e-books has also proven quite profitable, creating a new market for e-books and e-book readers that is becoming hotly disputed. Now Wal-Mart, one of the largest brick-and-mortar retailers in the US, is going against Amazon on both fronts with huge discounts on 10 eagerly anticipated hardcover books including Stephen King's "Under the Dome" and Sarah Palin's "Going Rogue" but the online retail giant isn't taking it sitting down. As Cnet reports, Wal-Mart recently dropped the prices on 10 books to just $10 on the company's online store Walmart.com. With hardcover books usually going for around $30 to $35, the discount is significant but the price point wasn't exactly random. $10 is what e-books on Amazon's Kindle store go for, and the digital alternatives are becoming a growing threat to good old-fashioned books. Wal-Mart doesn't have an e-book store !
at the moment so it had to fight back in the only way it could, with prices. Amazon though wasn't going to let it slide so it too dropped the prices on all 10 titles to the same $10 Wal-Mart was charging. Wal-Mart then dropped the prices again to $9 hoping to best Amazon's offer but this was then matched by Amazon again and b...
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http://news.softpedia.com/news/Amazon-and-Walmart-com-Go-Head-to-Head-Over-Book-Prices-124601.shtml
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