HTTP:: YPmobile iPhone App Adds Video Profiles
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An updated version of the YellowPages.com iPhone app â€" YPmobile â€" is now available on the App Store, according to AT&T Interactive. In addition to search and usability enhancements, updated features include Tuning into Video Profiles, as well as Pay-Per-Call ads. With the ability to tune into Video Profiles, business video profiles are now easily accessible from the YPmobile app. Citing research firm Nielsen, AT&T Interactive reveals that 37 percent of iPhone owners watch video on their phone and are six times as likely to view video compared with the typical, wireless subscriber. As for Pay-Per-Call ads, the opportunity to be featured with ads displayed at the top of relevant business search results is now available for AT&T Interactive’s Pay Per Call advertisers, according to the official report. AT&T Interactive, a subsidiary of AT&T Inc., creates local search products and services that empower consumers to find and connect with businesses acr!
oss the devices and interactive platforms they use the most. The company’s Matt Crowley, chief marketing officer, had this to say in light of the new release: “Our YPmobile App for iPhone and iPod touch continues to evolve as the flagship in our mobile local search line up. Enhancing usability and extending our online video ad...
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http://news.softpedia.com/news/YPmobile-iPhone-App-Adds-Video-Profiles-121250.shtml
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