HTTP:: Google 039 s Ad Exchange Boss Leaves the Company
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Google keeps on losing top-level executives, the third in less than a week, with Michael Rubenstein, who headed DoubleClick's ad exchange unit before the advertising network was acquired by Google in 2008, a position he continued to hold after the deal, leaving the search giant to, what else, “pursue another opportunity,†as Media Memo reports, though, there's no word on what exactly this other “opportunity†may be. Michael Rubenstein was vice president and director of Google's Ad Exchange, a unit that still hasn't seen a widespread roll-out, despite being part of DoubleClick before the acquisition. The exchange would bring together ad sellers and buyers, similar to how a stock exchange works, allowing them to trade ad space. While it isn't live yet, those several industry players already using it on an invitation-only basis, it could potentially become big business for Google. Yahoo bought a company called Right Media for $680 million for a similar technology, so !
it's clear that the top players believe it is going to be big. Rubenstein's departure follows that of DoubleClick's former CEO, David Rosenblatt, who left the company in April. Google acquired DoubleClick for $3.1 billion in 2008, hoping to do for display ads what it managed for text and search advertising, though, so...
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http://news.softpedia.com/news/Google-039-s-Ad-Exchange-Boss-Leaves-the-Company-121282.shtml
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