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It's official, the two Internet giants have come to an agreement. After years of talks Microsoft and Yahoo managed to reach an understanding under which Bing will become the sole search provider for Yahoo. Most of the details previously speculated have been confirmed and the deal will most likely shape the Internet for the coming years. Yahoo has been trying to get out of the search business for a while now and new CEO Carol Bartz made it one of her priorities so it's no surprise she is pleased with the development. “This agreement comes with boatloads of value for Yahoo!, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development,†Bartz said. “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficienc!
ies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities and mobile experiences.†Most of the details were already known but there is some new information as well. Th...
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http://news.softpedia.com/news/Yahoo-Sells-Search-Business-to-Microsoft-117845.shtml
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