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Microsoft has announced that it has partnered with Yahoo in order to create a stronger no. 2 on the search engine market to go against Google. “This agreement comes with boatloads of value for Yahoo!, our users, and the industry. And I believe it establishes the foundation for a new era of Internet innovation and development,†revealed Yahoo! CEO Carol Bartz. “Users will continue to experience search as a vital part of their Yahoo! experiences and will enjoy increased innovation thanks to the scale and resources this deal provides. Advertisers will also benefit from scale and enjoy greater ease of use and efficiencies working with a single platform and sales team for premium advertisers. Finally, this deal will help us increase our investments in priority areas in winning audience properties, display advertising capabilities, and mobile experiences.â€â€œThrough this agreement with Yahoo!, we will create more innovation in search, better value for advertisers, and re!
al consumer choice in a market currently dominated by a single company,†stated Ballmer. “Success in search requires both innovation and scale. With our new Bing search platform, we’ve created breakthrough innovation and features. This agreement with Yahoo! will provide the scale we need to...
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http://news.softpedia.com/news/Microsoft-Marries-Yahoo-Search-No-2-Goes-Against-Google-117846.shtml
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