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Canadian experts from the University of Waterloo, in Ontario, have concluded in a new study published today, July 28th, that most tobacco companies have still failed to comply with official directives, and continue to display misleading information on their cigarette packs. The experts reveal that words such as “silver†or “smooth†can hint to consumers that certain brands are less harmful than others, which is entirely untrue, the experts say. Other companies incorporate lower numbers into their names, so as to make people think they have less harmful chemicals, while some display pictures of filters. “Research has already shown that using words such as 'light,' 'mild' and 'low tar' on cigarette packaging misleads consumers into thinking that one brand carries a lower health risk than another and that's why those words have been outlawed in more than 50 countries, but there has been virtually no independent research on these other packaging tactics to support bro!
ader regulation,†UW Health Studies Professor David Hammond explains. He has also been the leader of the new study, published in the online issue of the Journal of Public Health.“Our study found that commonly-used words not covered by the bans, as well as other packaging ...
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http://news.softpedia.com/news/Tobacco-Companies-Exploit-Loopholes-in-Their-Bans-117731.shtml
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