HTTP:: Warner Music Secures Ad Sales Team for the YouTube Partnership
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YouTube and Warner Music Group recently announced a new partnership that will bring back the music label's videos to YouTube but also provide Warner with customized pages for its artists complete with the right to sell its own advertising on them. The problem was, Warner didn't have a sales team so it partnered with Outrigger Media, a New York-based company specializing in online media. “We’re pleased to have found such experienced and forward-thinking partners in Outrigger Media to represent our renowned artists and content to the advertising community. This new partnership enables us to leverage Outrigger’s ad targeting platform to effectively exploit key audiences,†Michael Nash, Executive VP of digital strategy and business development at Warner Music, said. “With a majority of our active artists now signed to expanded rights deals, we are constantly seeking ways to build new revenue streams to monetize those partnerships.†The real interesting part is th!
at Outrigger Media is closely related to Veoh, an online video site that tried (and failed) to challenge YouTube's dominance for the past few years, as its CEO is the former ad sales leader of the online video company. The rep firm will now handle the ad sales for Warner's online video venture, a ...
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http://news.softpedia.com/news/Warner-Music-Secures-Ad-Sales-Team-for-the-YouTube-Partnership-123882.shtml
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