Pingie: HTTP:: British Biscuit Advisory Board Offers Advice on Safety of Biscuit Consumption

HTTP:: British Biscuit Advisory Board Offers Advice on Safety of Biscuit Consumption
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They say you can never have too much of a good thing, but, when it comes to taking precautions and preventive actions, it seems some people truly go overboard, with the result of becoming the laughing stock of everybody else. Such is the case of over 5,000 council workers who fell for a spoof campaign pushed by biscuit maker Fox to raise awareness and test the safety of biscuit consumption at work, the Telegraph informs.nnFox came up with the idea for the campaign when brainstorming for the Rocky bar, a new product. It was, of course, not meant to be taken seriously, but the £3 million invested in the campaign was money put to very good use, as many fell for it. For it, Fox set up a fictitious British Biscuit Advisory Board that made surveys and estimates of the risk council workers were exposed to in terms of biscuit consumption while at the office. Surprisingly, many took the health precautions to heart and even started monitoring tea breaks to see whether employees were!
not putting themselves at risk with the biscuits. nnBillboards and television ads were introduced in a bid to “educate the public about responsible biscuit choices and promote safer biscuit eating practices.” Moreover, the Biscuit Advisory Board passed out a “workplace biscuit risk ...
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http://news.softpedia.com/news/British-Biscuit-Advisory-Board-Offers-Advice-on-Safety-of-Biscuit-Consumption-124890.shtml
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