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Just the other day, Paramount Pictures announced that “G.I. Joe: The Rise of the Cobra,†seen as the latest blockbuster of the summer, would open in US theaters this Friday without critics getting to see it beforehand. Naturally, this generated talk of lack of confidence in the film on behalf of the studio and it turns out this might have been the case, as early reviews of “Joe†are calling it a useless pile of nothing, the LA Times says in The Envelope section. The idea with a film premiering in theaters without critics getting to see it first is that it’s a studio move blocking them from thrashing it before release. Such a strategy also hints that the studio knows the project it’s about to launch lacks quality, and is therefore trying to keep critics from pointing it out to audiences. This way, the studio recoups some of the money it invested in making the film in the first place. The same goes for “Joe,†reads a post on the aforementioned e-zine, with c!
ritics literally killing the film for its bad acting, bad writing, bad directing and basically bad anything. Some critics, such as Joe Morgenstern of the Wall Street Journal, says The Envelope, did not even bother to see the film before reviewing it, as he says Paramount gave him permission to review it base...
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http://news.softpedia.com/news/G-I-Joe-Crushed-Under-Wave-of-Bad-Reviews-118721.shtml
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