HTTP:: Big Brother UK Scrapped for Terrible Ratings
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In its long run, “Big Brother†saw record ratings in the UK, turning faded celebrities into overnight stars again and generating profits estimated at around £70 million a year. However, as all good things, it too must come to an end, and it will do so after next year’s season is over, after the tenth season pulled in disastrous ratings of just two million, The Sun says. Channel 4, the network carrying the show, claims the cancellation is based on creativity considerations, and not financial ones. Sources close to the network are telling the British tabloid that even staff working at Channel 4 are “bored†with “Big Brother,†not to mention the audiences, who could in no way be convinced to watch the most recent season. They say the cancellation comes because the network is no longer seeing the show as a profitable business, therefore it will invest the money in something else, perhaps in a bunch of new series, an allegation that a spokesperson for Channel 4 !
strongly denies. “‘Big Brother’ is still profitable for Channel 4 despite its reduced popularity and there could have been the option to renew it on more favorable terms. That’s what a purely commercial broadcaster would have done, but Channel 4 has a public remit to champion new ...
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