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Microsoft is tackling what it considers to be one of the most difficult computation problems associated with a search engine, namely relevance, through a simple gaming approach. In this context, Microsoft Research has introduced Page Hunt. According to the Redmond company, page hunt is a Human Computational Game set up to help with the evaluation process of the relevance of Bing. Essentially, the software giant is eliciting data from players in order to improve the search engine that killed off Live Search. “The data elicited using Page Hunt has several applications including providing metadata for pages, providing query alterations for use in query refinement, and identifying ranking issues,†the company explained. Page Hunt is already live and can be accessed by users. The purpose of the game is to serve player random pages from the Internet. The company is looking to “get the player to come up with a query that would bring up this page in the top few results on a!
search engine. The web page being ‘hunted’ is shown in the background. The player types in queries and looks at results returned in the floating operating panel, initially in the lower right corner. This panel turns almost transparent when not in focus. The border of the panel provides feedback through animation and color cha...
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http://news.softpedia.com/news/Play-Page-Hunt-a-Bing-Human-Computation-Game-117751.shtml
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