HTTP:: Ad Tech Startup Rubicon Raises 9 Million
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Investors and industry players are apparently becoming more confident in the rebound of the ad market. While AOL believes the market is heading for a revival, Yahoo and Microsoft start pouring some serious cash in marketing campaigns. Another sign is the $9 million in funding The Rubicon Project, an online ad inventory management company, just raised from Peacock Equity, the joint-venture fund owned by GE Capital and NBC Universal, which is in turn owned by GE and other investors.“We’ve spent the last two years tackling the fragmented ad network landscape and creating the industry’s largest and most successful Ad Network Optimization solution. Our balance sheet is strong, revenue continues to grow at an exponential rate and we have become a major channel to bring new innovative products and services to the industry,†said Frank Addante, CEO and founder of the Rubicon Project. “With this capital, we’ll accelerate expansion of the platform through additional techn!
ology acquisitions, new market initiatives and global expansion.â€This is the third round of funding for the startup and existing investors Clearstone Venture Partners and Mayfield Fund put down $3 million with the rest provided by Peacock. With the $9 million, the total funding reaches $42 million for the two-yea...
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http://news.softpedia.com/news/Ad-Tech-Startup-Rubicon-Raises-9-Million-122365.shtml
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