Pingie: HTTP:: Starbucks and Dell the Brands Engaged in Social Media the Most

HTTP:: Starbucks and Dell the Brands Engaged in Social Media the Most
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A lot of brands are getting their feet wet, starting to use social media for campaigns and getting in touch with their customers, some more bold than others. A new study from enterprise wiki provider Wetpaint partnering with Altimeter Group set out to find what are the most popular brands on the Internet throughout social media channels. It found that Starbucks is the most engaged brand in social media, followed closely by Dell. What's more, the brands that are the most visible in social media are also doing better financially. “While much has been written questioning the value of social media, this landmark study has found that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement. The relationship is apparent and significant: socially engaged companies are in fact more financially successful.,” Ben Elowitz, Wetpaint CEO, and Charlene Li, Altimeter Group partner, concluded in th!
e study [PDF]. The study looked at how involved the top 100 brands are in more than ten social media environments, including Facebook, Twitter, blogs and wikis. Starbucks managed to get the first place with a score of 127 points followed by Dell with 123 points. It's interesting to see that Internet companies ha...
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http://news.softpedia.com/news/tarbucks-and-Dell-the-Brands-Engaged-in-Social-Media-the-Most-117206.shtml